You’ve seen the reels. You’ve flipped through the highlights. And you’ve stopped your scroll a time or two on a cool Boomerang, but maybe you’re still unaware of how all this great content is making its way into the world. How are brands, influencers and just plain old everyday people managing to always have such great stuff to share with their social media followers?
Shhhh, here’s a secret. Many of them are hiring content creators.
A New Service Hiding in Plain Sight
This new type of photographer and videographer might also be called a Behind the Scenes service, a social producer or digital concierge. I’m not making this up. It’s a real thing, and if you’re behind the eight ball on this one, then listen up. I’m about to give you the download on this new must have collaborator.
There’s examples of the work of Behind the Scenes photographers and videographers everywhere. It’s not just big brands that are using this type of service. Look for candid pics and vids native to a vertical format that show more of what goes on at weddings, on jobs sites, at conventions and even in big league locker rooms than what traditional photographs capture
Groups as diverse as small businesses, sports teams and even police departments that look like they’re doing it right, are likely hiring Behind The Scenes content creators to shoot these clips and pics for them. Don’t believe me? Here’s an actual job listing! It’s a really hot trend right now and something you won’t want to miss out on.
More Must-have Media Than Ever Before
This is why I’ve started Make My Day Media. It expands my love of capturing real, unfiltered moments with the growing need for high-energy, same-day content that feels as bold and unforgettable as the experiences themselves. And I’m writing this blog because I love educating people about this content creation company and how it can enhance your social media presence. A Behind The Scenes service gives just as much enjoyment and memories to a couple on their wedding day, as it makes memorable impressions on potential clients for your small business.
It’s important to state that our Behind The Scenes (BTS) service doesn’t replace a traditional photographer or videographer. Couples, companies, entrepreneurs and side-hustlers book a BTS camera person in addition to the services of a professional photographer. The traditional photog, does things like headshots, product images, and personal branding photos of course.
While traditional photogs take pictures with a powerful large-bodied pro-level camera (or cameras) to deliver high quality and timeless images to cherish forever, BTS photogs use a smart phone to create media that can be delivered quickly and uploaded within hours not weeks.
The benefits are ginormous for couples on their wedding day too.
Essentially, my BTS wedding day add-on is a batch of raw photos and videos couples can get their hands on right away so they can speedily share pics and flics of their special day. No more waiting for the traditional photos that have to be processed, edited, uploaded or printed. You’ll still get those of course, but now you can get some shareable goodies before the wedding weekend is even over.
What You’ll Get
Depending on which coverage option you choose, our social media expert will be with you for up to 12 hours. Their job will be to capture behind the scenes, raw and unedited pictures and video and help you execute your social media vision in the form of edited reels too! There’s options for four, six and 12 hours and each one comes with edited reels, raw footage and iPhone selects. See our packages page for all the details. The files will be delivered within 24 hours.
Here’s a sample of the kinds of clips you can expect to receive.
Think of the Behind The Scenes Add-on like being able to hand off your phone to your bestie so that they can snap some pictures and take some videos for you. With a dedicated BTS shooter by your side you won’t have to ask, “Is anyone getting this on camera?”
Yes! We’re recording. We got you.
When You’ll Get It
I know you can’t wait to get your hands on this social media gold, so we’ll be sure to send it your way within 24 hours. Then it’s up to you to put it to use and post it however and wherever you want. Sounds pretty rad, right?
What You Can Do With It
The short answer is whatever you want. We’re just here to capture it for you so that you have the files to work with. Add some music, slap on some digital stickers, splice clips together, take screengrabs and piece posts together to your heart’s content.
Check out a reel one of our recent brides, Stephanie B., made with some of her BTS files.
This is how you can fill your feed with all the excellent posts you’ve seen on TikTok or Instagram. They can only look that great if you’ve got a dedicated person to capture it in the first place.
For couples, possible uses may include posting reels, creating TikToks, or reliving the awesomeness instantly while waiting for your professional photos. You could even use this stuff to send thank you notes to friends and family by sharing clips of them at your wedding.
For business pros, possible uses may include before-and-afters, event recaps, product demos, case studies, trendjacking, expert recommendations, and many more. The more you show your audience the more they’ll be able to trust you’re the one to come to one they need your type of service or product.
Make Your Wedding Day Media Plan Complete
Now that you know what it’s all about, I hope you’ll be as excited to book a Make My Day Media content creator package as I am to offer them. If you’re a couple, a brand, or event pro who wants more than just memories it’s your turn to get content that lives loud.